Marketing Director

At Wasteless, we are helping supermarkets fight one of our planet’s most impactful sustainability and efficiency challenges — food waste. The Wasteless Solution aims to reduce food waste by dynamically pricing items with a shorter expiration date at their optimal price point, helping retailers and suppliers recapture the full value of their products. We’re looking for a Marketing Manager to develop and cultivate the Wasteless brand and enhance industry awareness around our game-changing solution.

Role & Responsibilities:

Develop the marketing strategy for Wasteless in line with the company objectives

Own overall responsibility for brand management and company identity

Work with project teams and customers to develop detailed use cases and success stories

Lead Wasteless presence at trade shows and industry events

Cultivate Wasteless brand through development of online and print marketing assets, including but not limited to 1-pagers, website content, and white papers

Collaborate with customers to create effective marketing of Wasteless solution in stores

Own and develop Wasteless social media channels

Communicate with Wasteless management about marketing initiatives and project metrics, and develop fresh marketing ideas

Analyze and cultivate potential strategic partnerships for marketing

Initiate effective PR strategy to further promote Wasteless’ success

Qualifications and Skills:

3+ years of B2B marketing experience in retail technology or adjacent industry

Experience in the startup ecosystem and/or other fast paced work environments

Familiarity with online content marketing and social media development strategies

Experience building complex marketing programs and reporting on results

Strong creative outlook and proven ability to transform a vision into reality

Collaborative personality with strong communication skills and a penchant for storytelling

Bachelor’s degree in marketing or business

Preferred:

Feel you could be a good fit?

Don't hesitate and apply right away! Send your CV to hello@wasteless.co

Location:

New York

Deadline:

31.01.2020

Send your CV to:

hello@wasteless.co

Ready to get started?